3G mobile phone shipments surpassed 2G "Great change era" approaching

The sales of 3G mobile phones continue to increase, accelerating “robbing the team to seize power”. According to the latest data released by the Institute of Telecommunications Research of the Ministry of Industry and Information Technology, in August 2012, the national mobile phone market shipments were 40.916 million, an increase of 0.9% over the same period of the previous year; of which, 2G mobile phone shipments reached 19.271 million, which was the same period of the previous year. Declined by 30.4%; 3G handset shipments reached 21.65 million units, an increase of 68.5% over the same period of last year. The sales volume of 3G mobile phones surpassed 20 million.

The launch time of 3G handsets exceeding 20 million units will begin in July this year. Data from the Ministry of Industry and Information Technology showed that in July 2012, shipments of 3G handsets reached 20.694 million units, an increase of 112.2% over the same period of the previous year; shipments of smartphones totaled 21.01 million units in July, an increase of 222.4% over the same period of the previous year. The market share reached 54.2%.

From the data, it is not difficult to see that the sales volume of 3G mobile phones continues to climb. The Chinese mobile phone market is undergoing a transition from 2G to 3G. Behind the market transformation is the guidance of consumer demand - people's consumption concept of mobile terminals is changing from functional machine to intelligent machine.

The reason is as follows: First, the mobile Internet brings a strategic opportunity to 3G. Looking at the market, people have more and more applications for mobile applications. 3G terminals supporting smart operating systems are getting more and more attention from users. Large screens, high pixels, and Android smart phones have become the focus of consumers.

Second, thousands of smart machines shine, meet the mainstream consumption and change people's spending habits. According to the report of Ai Media, in the second quarter of this year, mobile phone sales between 1001 and 2,000 yuan in the Chinese smartphone market accounted for 45.8%, and mobile phones under 1,000 yuan accounted for 23.3%. The main consumer groups of smartphones are from high-end customers. Move to the low-end population.

It is worth mentioning that domestic brands have caught up with and even surpassed international manufacturers in the fast-growing domestic market. In July this year, domestic mobile phones contributed 82.1% of the domestic mobile phone market. This is due to the profound understanding of domestic consumer behaviors by domestic mobile phone manufacturers.

Undoubtedly, "3G mobile phone shipments exceed 2G" indicates that the inflection point of 3G mobile phone sales is coming. When the inflection point comes, the terminal update is particularly fast, and the market is hot but short. In the industry, it is expected that a total of more than 700 million smart phone users will complete the replacement within a period of 18 to 24 months. The “Greater Machine Replacement Era” has arrived.

This also shows that behind the 3G mobile phone, there is a vast mobile Internet space, and the momentum of mobile Internet development has become increasingly fierce. Therefore, if you want to leverage the leverage of 3G, you need the joint efforts of all parties in the industry chain such as terminals, channels, and applications. In the era of mobile Internet, networks, tariffs and applications are still the focus of consumers' attention.

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